For some anti-abortion groups, the new target is the African-American community—and they’re using billboards to get its attention.
The organization Life Always put up a billboard in SoHo last month featuring a young African-American girl and the words, “The most dangerous place for an African-American is in the womb”—part of a growing national campaign to deter Africans-Americans from having an abortion.
“Our goal, our ambition is to go across America with these messages and to go into the large urban areas where there are sizable black populations and communicate our message to them,” said Life Always board member Stephen Broden.
Lamar Advertising took the sign down two days after it went up amid concerns for public safety. Yet Broden said the campaign still stands by its message.
“I am disappointed that those who made the biggest squawk about it, who made the largest protest against the sign, did not capture the essence of our message and that is abortion is decimating our community,” he said.
According to a 2007 Center for Disease Control’s Abortion Surveillance report, African-American women have the highest rate of abortion in the United States, with about 32 abortions per 1,000 women 15 to 44-years-old; Caucasian women have about 9 abortions per every 1,000, making African-American women three times more likely to have an abortion.
In New York City, the rates are even higher. According to the city’s Department of Health and Mental Hygiene Bureau of Vital Statistics report for 2009, more than 40,000 induced abortions were among African-American women—almost twice the number of live births within the black community.
But a report released in January by the Guttmacher Institute says the majority of abortion clinics are not necessarily in African-American neighborhoods. The report found that “less than one in 10 abortion clinics are located in predominantly African-American neighborhoods, or those in which the majority of residents are black.”
Ryan Bomberger, co-founder and creative director of the Radiance Foundation, which also uses billboards to promote an anti-abortion message, said the organization does not focus “solely on the black community; but when it comes to abortion, it is unavoidable to address where the most damage is being done.”
Bomberger developed the “Blacks are an Endangered Species” campaign, which began in Atlanta last year with 80 billboards. The signs displayed the face of an African-American baby and the message “Blacks are and Endangered Species, Toomanyaborted.com.”
The campaign is now in California with 70 billboards in the Los Angeles area, mostly in predominantly black neighborhoods.
The foundation has had similar campaigns in Arkansas, Texas and Wisconsin.
The billboards are funded through partnerships with local anti-abortion groups. Bomberger said the cost of each sign depends on the market where it is placed; the first campaign in Atlanta cost $20,000 and $6,000 in Los Angeles.
Several black public officials who spoke out against the SoHo billboard, including Rev. Al Sharpton, called its messages racist.
“The billboard was offensive, especially during Black History Month, and I had intended to hold a press conference Friday in front of the billboard to protest the message of racial profiling and against a woman’s right to choose,” Sharpton said in a press release.
Laverne Tolbert on how she became an anti-abortion activist.
La Verne Tolbert, the first African-American to serve on the Planned Parenthood board in the 1970s, supports the Radiance Foundation’s ad campaign. She initially believed in a woman’s right to choose. Yet as soon as she learned more about the practice of abortion, Tolbert said she became an anti-abortion supporter.
“Are black women targeted for abortion? Absolutely, yes,” Tolbert said.
During her time on the board, she said that tactics were used to sell the idea of abortion to the women. However she did not encounter any specific conversations about where to locate the health centers.
“I don’t recall any discussion about white vs. black communities,” Tolbert said. “It was always a discussion about the poor, and that is a catchall phrase for black.”
On the top floor of 44 Court St. in downtown Brooklyn, girls cheerfully walk in and out of Expectant Mother Care (EMC) Crisis Pregnancy Center. In the waiting room young women, all African American, knit and chat about their pregnancies while waiting for their appointments. Pictures of babies cut from newspapers and magazines line the walls of the medical consultation room and a National Geographic DVD plays in the background, outlining the development of a fetus from conception to birth.
Yet what sets EMC apart from organizations like Planned Parenthood, which also provides services like pregnancy tests and ultrasounds, is that it is staunchly anti-abortion.
EMC and other pregnancy services centers like it have become the focus of a controversial piece of legislation passed March 2 by the New York City Council. Sparked by the findings of a NARAL Pro-Choice New York two-year investigation of crisis pregnancy centers (CPCs), it claims CPCs use deceptive advertising practices to entice women to come into their centers—scare tactics that convince women to carry unplanned pregnancies to term.
“They lie,” said councilwoman Jessica Lappin, who represent parts of Manhattan and is the author of the bill. “They say that abortion causes breast cancer, abortion causes death. They give medical misinformation but beyond that they really manipulate these young women and make what is a very difficult personal choice much more difficult.”
The legislation would require centers like EMC to be clear about what they offer. They would be forced to tell potential clients that they do not provide abortions. They would also have to tell clients whether or not they provide or refer for prenatal care, emergency contraception or abortions and whether or not they have a doctor on site. The legislation forces CPCs to include these disclaimers in all advertising and in all phone calls seeking information.
The city council’s goal for the bill is to ensure that, when women of New York first walk into a crisis pregnancy center, they know what they’re getting themselves into.
“We just want them to be honest and to say what their services are and not deceive women,” council Speaker Christine Quinn said at a press conference March 2. “I quite frankly do not understand why people are afraid of disclosure. If you are proud of who you are, if you believe your mission is correct than why not stand up and scream who you are and what you do.”
The Department of Consumer Affairs will regulate the law with punishments ranging from $200 fines to forced closure for five days.
“Really what we’re looking for is truth in advertising,” Lappin said. “You’re free to say whatever you want, we can’t restrict that. But, you’re not free to do it wearing scrubs, in what looks like a doctors office while a woman is in such a vulnerable position and all she wants is accurate medical information.”
EMC founder and president, Chris Slattery, and other anti-abortion activists claim this law infringes on their right to free speech.
“Whatever the government thinks about our message, it doesn’t matter,” Slattery said. “It is defended by the first amendment, it’s protected speech.”
Slattery intends to sue the city, citing the first amendment and claiming that his centers will no longer be able to do their work.
“By the time I list the third or fourth restriction on the phone most women are going to hang up,” he said. “They’ll think I’m crazy. They want to silence and strangle us with regulations.”
Slattery and the people he works with at his centers insist that they are not deceptive. He claims that the democratic led city council is just trying to push an abortion rights agenda.
“The politicians are just looking to satisfy the pro-abortion vote and it’s sick,” he said. “This is the most intentionally evil and mean spirited bill the city has ever voted on.”
Linda Marzulla runs the EMC center in Brooklyn. She says that her center does not operate under false pretenses. They have a doctor on site on Mondays and Tuesdays, the days they run their prenatal care services. Also, they have a certified ultrasound technician on staff full-time.
Yet unlike Planned Parenthood— which only shows expectant mothers an ultrasound image upon request—Marzulla said EMC shows all patients ultrasound images, whether or not they ask for it.
This tactic is one that NARAL Pro-Choice New York and Lappin claim is manipulative, playing with the emotions of women with a tough decision to make.
Marzulla said the mission of their center is to help the low-income patients they see daily.
“We’re helping the community,” she said. “These girls, they come from horror and broken homes. Here we’re about breaking that cycle.”
EMC claims it offers assistance with job searching, GED prep and temporary housing. But they refer all of these services out; none are actually provided directly by EMC.
“We want [the patients] to know that they can take care of themselves, but we help,” Marzulla said. “We don’t believe in city shelters but we send them to beautiful maternity homes where they can stay up to two years until they get their own apartments. It’s an all win situation. I don’t know why you would want to take that out of the city of New York.”
One couple at the center, Anthony Tucker, 47, from Coney Island, and Selma Ramsey, 43, decided to keep their baby after talking with Marzulla about their options. Ramsey is nine months pregnant with the couple’s third child. Tucker lives a transient lifestyle. He said he is unemployed and always on the move, while Ramsey lives in a Fort Greene homeless shelter.
“In the beginning we had mixed feelings,” Tucker said. “You know it was like should we, shouldn’t we [terminate the pregnancy]? Can we handle it? Linda was a big part in helping us decide though. A big part in helping us make a firm decision.”
When the couple first came to EMC, they worried about their ability to take care of the child once it was born.
Both Tucker and Ramsey said that while they were encouraged to choose parenting, but they did not feel any pressure to keep their baby.
“I thought about it and said you know when you’re right. It’s not fair to the child. It’s just not fair, everyone should have the chance to live,” Tucker said.
Ramsey said she came to EMC because she saw one of the ads.
“At the time when you’re pregnant you’re not thinking about parenthood you’re just thinking about the quick fix,” she said. “The ad was offering help and when I saw it that is what I wanted at the time.”
EMC has helped Tucker search for a job and two volunteers purchased clothing and baby supplies for Ramsey. But when asked if they help women who come to their centers and still decide to terminate their pregnancy, the answer was no.
“We pray for her,” Marzulla said. “We don’t refer for abortions. Abortion is not the answer to a woman’s problems.”
This division between which patients CPCs will help and which they won’t is what makes them deceptive in the eyes of many abortion rights activists.
“Not all [crisis pregnancy centers] are bad,” Councilwoman Lappin said. “I don’t want to overgeneralize but they are offices that are set up to look like medical clinics and they purposefully set up shop across the street or in the same building as Planned Parenthood to lure women in so they think they are at Planned Parenthood.”
Lappin and Speaker Quinn insist that this bill will not infringe on free speech and is essential to protecting the women of New York.
“We can’t stop them from saying whatever they want to say but at least we can make sure that they do it in a way that is not deceiving anybody.” Lappin said.